Tuesday, June 8, 2010
Thursday, June 3, 2010
Old School: Press releases emailed and mailed to media
New School: SEO press releases sent or using online media matching service like Pitch Rate or Reporter Connection
Old School: Printing, stamping and mailing newsletters to mailing list accumulated over the years
New School: Sending out eNewsletters & continual email marketing campaigns using autoresponders and broadcast emails
Old School: Creating & updating media lists
New School: Capturing emails of interested readers using an "opt-in" database program like AWeber
Old School: TV interviews
New School: Creating book trailers, viral videos and streaming LIVE online
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Wednesday, June 2, 2010
In THE BLUEPRINT: A Plan for Overcoming Life’s Obstacles (Gotham Books; May 18, 2010, $25.00), Franklin reveals how he turned negative aspects from his own life—drugs, an absent father, teenage parenthood, poverty, etc.—into blessings by learning from them and moving forward. Hear his transparent interview with Pam Perry.
Click and listen: Kirk Franklin talks about his new book, THE BLUEPRINT: A Plan for Overcoming Life's Obstacles