Thursday, June 3, 2010

Christian Book Buzz Online

Christian Book Buzz Online

Old School: Press releases emailed and mailed to media
New School: SEO press releases sent or using online media matching service like Pitch Rate or Reporter Connection

Old School: Printing, stamping and mailing newsletters to mailing list accumulated over the years
New School: Sending out eNewsletters & continual email marketing campaigns using autoresponders and broadcast emails

Old School: Creating & updating media lists
New School: Capturing emails of interested readers using an "opt-in" database program like AWeber

Old School: TV interviews
New School: Creating book trailers, viral videos and streaming LIVE online



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Wednesday, June 2, 2010

Kirk Franklin talks about his new book, THE BLUEPRINT: A Plan for Overcoming Life's Obstacles

For some people, obstacles are minor bumps in the road on the way to success. For others, obstacles represent a major catastrophe of epic proportions threatening to disrupt any chance of success they may have otherwise had. But for five-time Grammy award winner Kirk Franklin, obstacles represent the challenges needed to propel you through life.
Kirk Franklin
In THE BLUEPRINT: A Plan for Overcoming Life’s Obstacles (Gotham Books; May 18, 2010, $25.00), Franklin reveals how he turned negative aspects from his own life—drugs, an absent father, teenage parenthood, poverty, etc.—into blessings by learning from them and moving forward. Hear his transparent interview with Pam Perry.

Click and listen: Kirk Franklin talks about his new book, THE BLUEPRINT: A Plan for Overcoming Life's Obstacles

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